Aldi, the low cost, good quality, fast checkout German retailer is about to go online.
Sources close to the company told German trade journal Lebensmittel Zeitung, that Aldi might launch online shopping to compete with other eCommerce retailers.The company has revolutionized grocery shopping in the U.K by providing everyday necessary products at ridiculously low prices at the time of economic austerity. Their quality is also premium.
Aldi has achieved this by cutting down on stocking all the Extras and concentrating on essentials with a rapid turnover. The staff in its shops are fewer than others, but they have a fast checkout system. It is looking to dip into the rapidly expanding eCommerce platforms that are revolutionizing mobile internet.
Sources speaking to German trade journal Lebensmittel Zeitung said that the company, which currently has around 560 stores here, was preparing to launch an ecommerce platform in Britain, despite having said in 2013 that online sales would not be profitable enough.
This would help Aldi further its rapid growth in this country, with the UK’s grocery ecommerce market more advanced than many other countries elsewhere in Europe, already accounting for about 5 percent of sales.
The new enterprise would be launched by Aldi South, the branch of the company which runs the Aldi business in the UK as well as Germany, whilst sister company Aldi North could also take the scheme to Spain and Portugal, Lebensmittel Zeitung’s sources said.
Aldi South has declined to comment on the reports, referring queries about Britain to its unit here. However, it did say that the German holding group was not currently planning any online trade yet.
If Aldi does launch into the ecommerce space, it will come up against some of the technology world’s biggest players, all of whom are attempting to claim part of a fast-growing market which is predicted to be worth £17bn by 2019, according to food and grocery research company IGD.
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