ASDA’s La Moneda Reserva Malbec red wine, costing under a fiver at the British supermarket, has been named the best in the world at the world’s largest and most influential wine competition.
The budget plonk which was blind taste tested by a panel of 240 experts, is marketed as dark and brooding, with a rich smooth and juicy blackberry, black cherry and damson fruit bouquet and flavor.
The Independent reports:
La Moneda Reserva Malbec from Central Valley in Chile (2015) was awarded best in show in the best single-varietal red under £15 at this year’s Decanter World Wine Awards, from 16,000 other entries.
It was described as having “an excellent freshness” and a finish that was “full of energy”. Judges praised the wine for flavours of “freshly crushed black fruit, creamy vanilla yoghurt and pepper spice” and noted its good value.
Ed Betts, wine buying manager at Asda, said they were expecting a run on the shelves for La Moneda Reserva Malbec with summer approaching.
“At just £5.75, the exclusive La Moneda Reserva Malbec is the perfect example of how we’re able to offer shoppers exceptional quality at low prices. The La Moneda Reserva Malbec is also currently on rollback at £4.37, and as the perfect match to barbecued meats, we’re expecting high demand in the coming weeks,” Betts said.
The Malbec first beat 600 other Chilean wines to win its category before it was shortlisted and went on to win the title of best in show.
The wine is currently sold out on the Asda wine shop but is still available at the grocery website.
Tesco meanwhile grabbed five silver medals for its own Tesco and Tesco Finest bottles.
English wines were praised, with 90 per cent of those tasted at the awards getting medals. Two were awarded platinum medals: Gusbourne, a Pinot Noir in the best red over £15 category and Kits Coty Estate, a Chardonnay from Chapel Down Estate in Kent in the best white over £15.
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