Marks & Spencer Fires New Loyalty Card Boss Over Racism

Marks & Spencer

A high flying female executive of the British multinational retailer, Marks & Spencer, has been dismissed from her job for allegedly using racist language at work.

The Daily Mail reports:

Suzanna Broer, 33, was said to have been fired for ‘gross misconduct’ in November, less than a month after she oversaw the launch of the new reward card.

It comes after a tough festive period for M&S, with some forecasters predicting the retail giant will report up to a 5.5 per cent drop in like-for-like sales.

An M&S spokesperson said it ‘would never comment on individual cases’, but added: ‘Marks & Spencer does not tolerate any form of discrimination in the workplace.’

They told MailOnline: ‘We pride ourselves on being an equal opportunities employer and aim to create an inclusive and supportive environment across all of our workplaces at every level of our organisation.Marks & Spencer

‘We will always take all the necessary steps to protect our employees from discrimination of any kind.’

The allegation was acted on as soon as it was made and Broer was sacked after a ‘thorough investigation’, a source told the Sunday Times’ Oliver Shah.

M&S poached her from Dutch retailer Albert Heijn in 2014 to help develop its ‘Sparks’ loyalty scheme.

On her LinkedIn profile, Broer described herself as a ‘passionate and result oriented executive with over a decade of experience in customer marketing, loyalty, strategy and managing teams’.

She added: ‘I love challenges, people and developing teams to deliver jointly the best possible.’

Her friends would not confirm the nature of Miss Broer’s alleged racist comments. She has been hastily replaced by Nathan Ansell, who was head of marketing for M&S food.

The Sparks card, launched in October, rewarded members to food and drink classes and other special offers.

Just two months after its launch, experts in the City feared M&S would report a decline of as much as 5.5 per cent over the third quarter in ‘general merchandise’ sales – the category that includes womenswear and men’s fashions.

The poor performance will be a bitter blow to chief executive Marc Bolland, who is under pressure to kick start growth in fashion sales.

Failure to restore the company to its former position as the favourite of middle class customers has dogged his five-year tenure.

The latest disappointing figures will come on the back of an equally bad performance last year.


Edmondo Burr

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