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TV Channel E4 Will Shutdown On Election Day

TV Channel E4 Will Shutdown On Election Day

Channel 4 are going to shut down their popular youth channel E4 on election day, in an attempt to persuade more young people to vote.

E4 has a reach of about 8.7 million 16-34 year olds every month.

The channel which is home to shows such as How I Met Your Mother and The Big Bang Theory, will shutdown on May 7th from 7am when polling stations open until 7pm.

Viewers tuning in will see a character called Darren sitting in the channel’s control room having turned it off.

Dan Brooke, Channel 4’s Chief Marketing and Communications Officer  said: “Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day!”

Video By E4