A 20th Century Fox promotional poster for X-Men: Apocalypse, has pissed some people off.
The poster shows Jennifer Lawrence’s character Mystique getting strangled by Oscar Isaac’s Apocalypse, with the tagline, ‘Only the strong will survive’
The advertisement demeans women and glorifies violence while leaving one bewildered as to the fate of mankind.
Many fans on social media have criticized the poster, with actress Rose McGowan also taking to Facebook, saying ‘Fuck this sh*t’ in response to a blog post.
McGowan expanded on her comments in an interview with The Hollywood Reporter, highlighting the lack of context in the advert.
‘There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,’ she said.
‘There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and, frankly, stupid.’
She then quoted a friend’s discussion of the poster with his nine-year-old daughter, who asked: ‘Dad, why is that monster man committing violence against a woman?’
I know it’s a movie scene, but they’re also putting it on ads. 😕 pic.twitter.com/conG7YkhNt
— Carleesi Lane (@carlylane) May 11, 2016
Why is it that the main drawing point for the new X-Men movie is Apocalypse choking Mystique. Like, it was seriously on a billboard.
— Paul (@PaulB0x) May 21, 2016
Exec #1: This is a great poster!
Exec #2: I agree! It’s not problematic at all! pic.twitter.com/roRDiTIeml
— Sasha (@ThatSashaJames) May 24, 2016
drove by an “X-men apocalypse” billboard. nothing better than a 30-foot-tall roadside photo of a woman being strangled
— Yes Trying (@LordBritfaceIII) May 30, 2016
— Allan Shifman (@AllanShifman) May 26, 2016
The poster has been spotted on various billboards all over Los Angeles and New York.
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