Kellogg’s And Mars Announce They Will Label GMOs

Kellogg’s And Mars Announce They Will Label GMOs

Kellogg’s and Mars have announced that they will start to label their products containing GMOs with the words “Produced with Genetic Engineering”, following the blocking of the Dark Act in the U.S. Senate last week.

They join General Mills and Campbells.

General Mills’ announced that it would label GMOs in its own product portfolio last week.

Campbell Soup was the first to commit to GMO labeling back in January

A spokesman for Kellogg said they did not plan to reformulate products to avoid GMOs.


Sustainable Pulse reports:

Kellogg North America President Paul Norman told Agri-Pulse on Monday that barring congressional action on the labeling issue some of the company’s labels would start carrying the words “Produced with Genetic Engineering” as soon as mid-April.  The labels will appear nationwide, not just in Vermont, “because a special label for Vermont would be costly for us and our consumers,” Norman said.

Meanwhile, Mars joined General Mills on Friday by stating; “In 2014, the state of Vermont passed a mandatory genetically modified (GM) ingredient labeling law that requires most human food products containing GM ingredients to include on-pack labeling as of July 2016. To comply with that law, Mars is introducing clear, on-pack labeling on our products that contain GM ingredients nationwide.”

Both Mars and Kellogg’s are from the Grocery Manufacturers Association’s (GMA) coalition of Big Food that has been fighting against GMO labeling in the U.S. for the past few years.

On Friday General Mills stated; “As the discussions continue in Washington, one thing is very clear: Vermont state law requires us to start labeling certain grocery store food packages that contain GMO ingredients or face significant fines.

“We can’t label our products for only one state without significantly driving up costs for our consumers and we simply will not do that.

“The result: consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products.”

This move by the GMA’s members must be treated with caution for now as it is only voluntary labeling that can be pulled at any time. The announcements also come at a time when Big Food is still pushing for anti-consumer federal compromise solutions for GMO labeling in the U.S., such as the use of mandatory QR codes or voluntary labeling.