The opening of mobile sports betting in New York has been an enormous success thus far, with record handles being reported by the state.
Plenty of New York sportsbooks have made a flying start within the market and a number of major sports teams have already begun making official betting partnerships with operators. Although offshore sportsbooks are yet to do so in New York, a number of state-based operators have made the move.
The latest is FanDuel, who have become the official sports betting partner of the famous New York Yankees. There is plenty of MLB betting interest in New York thanks to the Yankees and the Mets and the multi-year deal will see FanDuel gain visibility throughout Yankee Stadium.
Other perks include permitted usage of the team’s marks and access to premium VIP areas of Yankee Stadium. The two entities initially partnered in 2020 to promote FanDuel’s daily fantasy sports platform, but this new partnership will extend to their entire sports betting service.
FanDuel pays 51% tax on its gross betting revenue in New York, with the state as a whole recording more than $1.6 billion in revenue in its first month. FanDuel accounted for a staggering 41% of that total. The ethos of the deal was based around the common interest in passionate fans, said company officials.
Mike Raffensperger, chief marketing officer of FanDuel Group, said: “There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team.
“One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
Michael J Tusiani, senior vice president of partnerships at the New York Yankees, added: “We are very excited to be continuing our relationship with FanDuel – our partner since 2020.
“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”